In DevelopmentFashion and wardrobe experiences
Zorancci
Zorancci reflects my ambition to build a distinctive fashion brand with thoughtful wardrobe experiences for different people and occasions.

What the business focuses on
The concept includes clothing across age groups and a complete wardrobe package covering work, travel, casual days and special occasions. Customers will be able to express preferences such as colour and make selected swaps within the package. An outfit guidance feature will help people consider what to wear for an occasion.
My perspective
I am interested in the relationship between personal expression and practical choices. Zorancci brings those ideas into a fashion business.
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