In DevelopmentPersonal and family care
GoCare
I am developing GoCare around everyday care needs across different stages of life. The ambition is to bring personal and family care into one connected brand.
What the business focuses on
The brand includes Her, Mine, His and Ease. Her focuses on women’s care and a menstrual wellbeing experience; Mine on baby care; His on men’s care; Ease on condoms and sexual wellness. The wider concept includes elderly care, retail and wholesale purchasing, and community menstrual product support.
My perspective
I want to build a care brand that considers everyday needs and the dignity of the people using its products. Community support is part of the vision as the business develops.
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